Among the tasks performed by the ATA, promotion is one of the key elements. In this regard, the association has in place a range of communication channels helping members to reach out to their customers. The main means of promotion employed are:

The website , offers a whole host of options: Search engine for bookings (booking online and on request) and offers. Map of towns. Activities. Specific datasheet for each member, allowing companies to manage their details via the intranet, upload information, photos, videos, etc. There is also a direct link to the member's own website. Access to upload offers to the main home page.

Presence at national and international tourism workshops and trade fairs open to the consumer public. A report for members is drawn up setting out their evaluations and the contacts made at the trade fair, along with the extension of the database. There is likewise involvement in specific promotional initiatives for the benefit of members, and a presence on promotional ventures, workshops and fam trips. Information about the initiatives undertaken is subsequently distributed to all members to allow them to benefit, likewise providing them with a report on contacts made.

Publication of a corporate brochure. Present at official bodies and the basis of our internal promotion.

Advertising campaigns are staged each year by means of advertisements in the press, on radio, in tourism magazines and guides, online newspapers and through banners and links on related websites.

Generation of the Newsletter of Offers provided by members and sent out to the thousands of email addresses we have in our database, compiled at end customer trade fairs or from those individuals contacting the association and wishing to receive ongoing information about news, promotions and last-minute offers from our members.

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